Stressed business woman screaming at laptop in office on Black Friday
| |

Navigating the Black Friday Email Onslaught

Prepare yourself! Your inbox is about to be FLOODED with an obscene amount of Black Friday promotional emails from every single business you have ever had any form of contact with!

If you’ve provided your email address to enter a competition, to download a freebie or to subscribe to a newsletter, there’s a good chance you will receive some form of communication from those companies with Black Friday offers.

I received over 300 emails in ONE DAY in last year’s Black Friday period! To say this was annoying was the understatement of the century! Many sent MULTIPLE emails each day, which really p!ssed me off and I refuse to do business with those companies now out of principle.

Lesson: don’t overwhelm your customers or you may lose them forever.

While it’s exciting to score the best deals going, the avalanche of salesy emails can quickly turn your inbox (and mind) into a chaotic battleground.

If you’re tired of sifting through countless promotional emails just to find that one important message that you really need, don’t stress! We’ve got you covered with tips on how to reclaim your inbox and maintain your sanity.

The Black Friday Email Onslaught

It’s no secret that the days surrounding Black Friday and Cyber Monday are a battlefield for retailers vying for your attention — and your wallet. The result? A flood of promotional emails that inundate your inbox, making it nearly impossible to find emails that are actually important and need actioning. There is a way to regain control though!

Organising Your Inbox: Microsoft Outlook Edition

Step 1: Identify the Culprits

Before setting up rules to manage your emails in Outlook, take a moment to identify the major contributors to your inbox mayhem. Which retailers or businesses are bombarding you with promotional content? If there’s no particular sender you can identify, think of keywords that may differentiate a promotional email from a general one.

Step 2: Create a Sub-Folder

In Outlook, creating a sub-folder is easy. Right-click on your Inbox, select “New Folder,” and give it a name like “Black Friday” or “Subscriptions”.

Step 3: Set Up Rules

Now, let’s create a rule to divert those annoying Black Friday emails straight to your newly created sub-folder, by-passing your Inbox.

  • Go to the “Home” tab.
  • Click on “Rules” in the “Move” group.
  • Select “Manage Rules & Alerts.”
  • Click on “New Rule.”

From here, you can create a custom rule based on sender or subject keywords related to Black Friday sales. Once you’ve defined your criteria, choose the option to move these emails to your designated sub-folder. Voila! Your inbox is now decluttered. This works to clean up existing messages AND future ones.

Pro Tip: Using the keyword of “Unsubscribe” can be helpful as by law, all promotional emails have to include an unsubscribe link.

Taming the Gmail Flood

If Gmail is your preferred email type, you can still bring order to the chaos.

Step 1: Create a Filter

Navigate to your Gmail settings by clicking on the gear icon in the top right corner. Choose “See all settings” and head to the “Filters and Blocked Addresses” tab.

Step 2: Define Your Criteria

Click on “Create a new filter” and enter criteria that match the Black Friday onslaught. This could include specific keywords in the subject line or the sender’s email address. Or even a keyword like “unsubscribe” as mentioned above.

Step 3: Apply the Filter

Once you’ve defined your criteria, click “Create filter.” Choose the option to “Skip the Inbox” and apply a label. Create a new label named “Black Friday” or “Subscriptions” to keep things organised.

Breathe Easy

With your rules and filters in place, you can now navigate the Black Friday sales with ease. Your inbox will remain (mostly) free from the clutter of promotional emails. So, as the deals start pouring in, remember that a well-organised inbox is the key to a stress-free shopping (and work) experience. Happy deal hunting!

To see how we can help YOUR business or to get our team to implement this for you, reach out to us for a chat.

Similar Posts