Customer reviews
| |

Reviews: why they’re important

Online reputation is pretty much everything in business these days. Genuine customer reviews can make or break a business, making them an invaluable asset for business owners.

Why are customer reviews important?

Customer reviews hold a lot of power when it comes to influencing consumer behaviour.

  • Builds trust: Trust is important in any business relationship. Genuine feedback lets potential customers know that they can trust your products or services. When people read positive reviews, they are more likely to choose your business over competitors.
  • Boosts visibility: Many people turn to search engines and platforms like Google, Yelp, or TripAdvisor when looking for local businesses. Having a high volume of positive reviews can improve your business’ visibility in search results, increasing the chances of attracting new customers.
  • Enhances credibility: Genuine customer reviews demonstrate that your business is transparent and values feedback, which enhances your credibility. Customers are more likely to engage with a business that is open to constructive criticism and willing to improve.
  • Improves SEO: Search engines like Google consider user-generated content, including customer reviews, as a ranking factor. More positive reviews can help improve your website’s SEO, making it easier for potential customers to find your business online.
  • Drives sales: Positive reviews can directly impact your bottom line. Studies show that people are more likely to make a purchase when they see positive reviews, and they are willing to spend more money when they trust a business.

So how do we actually GET reviews, without being all icky and salesy?!

  • Deliver exceptional service: This part is pretty obvious. Happy customers are more likely to take the time to say good things about you!
  • Ask politely: Don’t hesitate to ask satisfied customers to leave feedback. You can do this in person, via email, via SMS or through your website. Make the process as simple as possible by providing direct links to platforms like Google.
  • Timing matters: Ask for reviews at the right time. Usually, this is shortly after a successful transaction or when the customer has just experienced your product or service.
  • Offer incentives (carefully): While offering incentives like discounts or freebies can encourage more reviews, it’s essential to be careful. Ensure that your approach is legal and in line with the terms and conditions of the platforms used.
  • Respond to feedback: Engage with your customers by responding to all feedback, both positive and negative. This shows that you value what they say and are committed to improving your business.

The legal stuff!

When asking for and managing customer reviews for your small business, it’s important to be aware of the legalities involved:

  • Authenticity: Reviews should be genuine and unbiased. Encourage honest feedback, and avoid creating fake reviews or manipulating ratings. Deceptive practices can result in legal consequences and harm your business’ reputation.
  • Privacy: Respect customer privacy by not disclosing personal information without their consent. Make sure to have a clear privacy policy in place.
  • Disclosure of incentives: If you offer incentives for reviews, ensure that you clearly disclose this information to customers and comply with any legal requirements or platform guidelines.
  • Defamation and libel: Negative feedback can be frustrating, but it’s essential to respond professionally. Avoid making defamatory or libelous statements about customers who leave negative feedback.
  • Review platforms’ policies: Read up on the policies and guidelines of the platforms you use such as Google, as they will often have specific rules on what you can and can’t do.

If the thought of going out to customers to ask them for a review makes you nervous, reach out to us for a chat. We can brainstorm ideas with you that will work for YOUR business and help you implement them.

Similar Posts